Brandimage Boosts the Ultra-Fresh Style for Monoprix’s New Food To Go Line
Paris, September 18, 2017 — Brandimage, a leading global consultancy of brand equity architects and designers, announced that Monoprix, a major city center retailer in France and pioneer in upscale to-go food, has teamed up with Brandimage to launch its new Food To Go line for busy urbanites on the go.
“LE”, “LA”, “LES”: A small article sets itself apart
Small words can make a big impression, and Monoprix is taking advantage of that fact to set itself apart in the world of urban convenience stores.
The articles “LE”, “LA” and “LES” (“the” in French) in “LE CLUB,” “LA SALADE,” “LES FRUITS” or “LES DESSERTS” tells consumers both boldly and clearly what they’re getting. This small word becomes the common denominator among a variety of unique products and recipe selected and prepared by Monoprix.
Fresh, quality, simple and healthy: a refreshing offer of food to go for busy urbanites that reflects what Monoprix is all about!
ABOUT BRANDIMAGE – DESGRIPPES & LAGA
Brandimage is a global consultancy of brand equity architects and designers. Brandimage creates brands that drive brand performance. Brandimage is part of the brand development group of SGK. SGK is part of Matthews International Corporation (NASDAQ GSM: MATW). For more information visit: http:///www.brand-image.com