Anthem's Influence in Package Design Felt Across Store Aisles
Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from package design to brand campaign to drive brand performance, announced today that it has earned recognition for 17 designs in the 2014 GDUSA American Package Design Awards.
This recognition acknowledges Anthem’s ability to use design as a tool to create brand desirability and influence consumers across store aisles, whether they are choosing national brands or regional private brands in categories ranging from breakfast beverages-to-go to savory snacks, frozen confections and breakfast cereals.
Lor Gold, chief creative officer at SGK, Anthem’s parent company, stated, "Anthem sees the package as the most important element in a shopper marketing campaign. It is the brand's most important form of media because it's "owned media" that's fully on 24/7 in-store, online and at home. To us, the package isn't only design; it is marketing. Powerful marketing."
Gold continued: “Each brand has its own anthem which must be heard clearly wherever and whenever a consumer encounters a brand—especially on shelf where the promise of consumer engagement is ultimately able to be fulfilled, online or in-store. Our designs amplify a brand’s anthem to inspire action and drive brand performance. And we are very fortunate to work with visionary clients who understand the power of design to create brand desirability.”
To view all of Anthem’s 2014 GDUSA American Design Awards, click the following Web site address: http://www.gdusa.com/contests/apda14/winners/
Anthem is a global creative agency that actively connects brands with people by amplifying desirability— creating an insatiable thirst for brands from package design to brand campaign. Anthem sells brands to drive brand performance. Anthem is part of the brand development group of SGK (NYSE: SGK), formerly marketed as Schawk, Inc. For more information visit: http://www.anthemww.com
Chief Creative Officer
Corporate Media Relations