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From SmartLabel to SmartERLabel

Posted By: SGK December 05, 2018

Seventy percent of U.S. shoppers want to know more about the grocery products they are buying than what is available from traditional package labels. The SmartLabel initiative is gaining global notoriety as it increases transparency and help brands connect better to their customers.

In our next BrandSquare webinar, SGK’s director of client solutions, Michael Fox will how connected packaging is becoming an integral part of today’s sales and marketing strategies and will explain why companies should invest in connected pack technology.

Be sure to register and tune in on Thursday, December 13, 2018 at 1 – 1:30PM ET.

Register now for: From SmartLabel to SmartERLabel  

Most major US CPGs are closely monitoring how SmartLabel is received as a transparency platform and as a regulatory disclosure platform, but SmartLabel has a lot more to offer than that.

About Michael Fox: Michael has spent 14 years effecting organizational change in a large range of business environments, from CPG to military. He has a broad-based technical background in R&D, engineering management, product lifecycle management, project management and operations. Since 2011, Michael has worked with more than 30 of the 100 largest CPGs to evolve their marketing operations practices.

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Transparency and Choice: Winning With Today's Consumers

Posted By: SGK August 02, 2018

Consumers today are actively encouraged to doubt practically everything. And they’re bombarded with conflicting information.

In our next BrandSquare webinar, join Mintel’s food and drink expert, Jenny Zegler, and learn how to inspire confidence in your brand by taking advantage of two leading consumer trends: Full Disclosure and Self-Fulfilling Practices.

In this webinar, you’ll learn:

  • Why today’s consumers have become so interested in the origins and ingredients of food and drink
  • How consumers are developing personalized self-care habits as they cope with uncertainty in a stressful world
  • What your brand can do to help consumers experience greater control, trust and well-being

Be sure to register now and tune in Thursday, August 23, 2018 at 1-1:30PM ET.

Register now for: Transparency and Choice: Winning With Today's Consumers  

Your brand can inspire trust and certainty amid the confusion and contradictions of today’s world — we’ll show you how!

About Jenny Zegler: Associate Director Jenny Zegler is the dedicated trends analyst on the Mintel Food & Drink platform, blending Mintel Trends expertise with food and drink-specific topics such as health and wellness, formulation, sustainability and retail innovation. In addition to monthly trend analysis, Jenny has led Mintel’s Global Food & Drink Trends project since 2015.

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Tips on Filling Your Content Pipeline with Effective Messaging

Posted By: SGK July 12, 2018

Does your content meet the challenge of being “enough”? Does it draw enough attention? Is it funny enough? Touching enough? Smart enough? If it isn’t “enough” something, at least, then it won’t stand out from all the other content competing for eyeballs.

To create content that delivers the right strategic message in a creatively compelling way. Content that actually stands out. And we have to create a whole lot of it to fill all the channels. So how do you do it?

In our next BrandSquare webinar, join Todd Slutzky, a leader in creative development at Anthem Worldwide, as he shares tips on creating content that makes people care. And how to create a whole lot of it to fill all the channels.

Be sure to register now and tune in Thursday, July 19, 2018 at 1-1:30PM ET.

Register now for: No One Care About Your Marketing 

Let’s talk about how we can condense our thoughts to the ONE key message your consumers really want to know.

About Todd Slutzky: Todd Slutzky is responsible for managing creative at Anthem Atlanta, where he and the creative team push themselves to achieve new heights for The Home Depot as well as other select clients. Todd has over 20 years of experience leading agencies and clients to strategically sound and creatively innovative solutions. A digital pacesetter, Todd’s work has been recognized by the Webbys, Effies, Addys and NY Festivals. He has led digital creative for some of the world’s largest and best-known brands including Kleenex, UPS and Lowe’s.

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Millennials vs. Gen Z: Know the Marketing Difference

Posted By: SGK June 07, 2018

Even if you think you’ve mastered what millennials need and want, you’ll be surprised what the younger Generation Z is bringing to the fore: old-school values, a new American pragmatism and a desire to co-create the new rules of marketing.

In our next BrandSquare webinar, Jeff Fromm of FutureCast will be sharing insights and answering your questions about ever-changing youth culture. In particular, he’ll explore the different life experiences and motivations of millennials versus the up-and-coming Gen Z — and how to keep your brand ever-young and engaging for both cohorts.

In this webinar you’ll learn:

  • The differences between millennials, Gen Z and older generations
  • Key trends to watch for and get ahead of as youth gain spending power
  • Six mindsets that will drive “brand level profit performance”

Be sure to register now and tune in Thursday, June 21, 2018 at 1-1:30PM ET.

Register now for: Marketing to Today’s Youth Culture 

Think you’ve got youth figured out already? Be prepared for some big surprises!

About Jeff Fromm: Jeff Fromm is a subject matter expert and professional speaker on consumer trends, marketing and innovation. He has keynoted all over the world and has over 25 years of brand marketing consulting experience. He is a contributing writer at Forbes and co-author of three books: Marketing to Millennials, Millennials with Kids, and Marketing to Gen Z.

Jeff is president of FutureCast, a consumer trends consultancy that is a division of the ad agency Barkley. While others talk about trends, Jeff and his partners are actively applying trends to create marketing and innovation best practices. His humorous stories and proactive strategy paradigms are supported by hard research and real client profit growth.

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Why You Need Design That’s As Powerful As Your Mission

Posted By: SGK May 08, 2018

Anthem and Soapbox partnered to create a redesign that amplified the quality of the product while driving the brand’s mission through on-pack calls to action.

With a look that now accurately reflects the care the team at Soapbox put into the products’ ingredients, mission, and benefits — great design can make all the difference for a brand with altruistic goals.

In our next BrandSquare webinar, John-Paul Doyle, senior creative director at Anthem Worldwide NY, and David Simnick, CEO and cofounder of Soapbox explain how better packaging design made all the difference for Soapbox’s important mission.

Be sure to register now and tune in Thursday, May 17, 2018 at 1-1:30PM ET.

Register now for: Doing Good Demands Good Design 

Your brand’s mission is important. So is conveying that mission to customers.

About David Simnick: Soapbox was founded in 2010 by David Simnick and Dan Doll with a simple mission: to empower people to change the world through everyday, quality purchases. Simnick made the first batch of soap in his college apartment while still at American University. Eight years later its products are in retailers across the nation and nearly three million donations have been made!

About JP Doyle: John-Paul Doyle brings 15 years’ experience developing consumer and private brand packaging systems and integrated marketing campaigns, in categories ranging from beauty to beverage, hard goods to prestige. His experience working with companies and brands includes CVS, Safeway, Ahold USA, Diageo, Unilever, Kraft, Godiva, Burt’s Bees, Johnnie Walker and Evian.

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The Age of Collaboration: Mastering the Modern Retail Experience

Posted By: SGK April 02, 2018

Engaging today’s retail consumers and influencing purchases has changed from a simple funnel to a dynamic journey. Gone are the days of closing your studio door, shutting out the world and working on deliverables until 3am the day they are due.

Creatives are now challenged to work with financial and data partners, programmers, technology experts, other creatives and a whole slew of additional team members to get the job done. Collaboration is the key to success in a continuously changing retail marketplace.

In our next BrandSquare webinar, join Carson Smith, photo art director at Schawk to learn tips for adapting to today’s increasingly cooperative creative production industry.

Be sure to register now and tune in Thursday, April 19, 2018 at 1-1:30PM ET.

Register now for: The Age of Collaboration: Mastering the Modern Retail Experience

The days of producing creative work in isolation are over. Today, the best work is created by a diverse team, capitalizing on the different strengths and areas of expertise of the group.

About Carson Smith: Carson understands the artistic direction brands are seeking and knows how to help them execute their vision. She has done it all along the way: child wrangling at photo shoots, wardrobe styling for high-end fashion brands, and everything in between. She has the ability to make final photo selects while answering questions about the styling for tomorrow’s shoot, all while sitting on set to offer guidance. She has worked for brands such as Ralph Lauren, Nike, Converse, Lancôme, Kohl’s, Meijer and more, from styling window displays to leading creative teams.

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How to Identify and Remove Content-Creation Barriers

Posted By: SGK February 06, 2018

Consumers want more. More content, more interaction and engagement, more brand access across more channels. That means creative teams need to produce a whole lot more — and chances are they don’t have much more time and budget to do it. Waste and error are the enemies.

In our next BrandSquare webinar, Tearle Calinog, Director of Client Engagement at SGK, will show you how to identify and eliminate the “hidden factories” that are an unwanted legacy of old processes. So you can instill new efficiency and quality into your content-creation and delivery processes.

Be sure to register now and tune in Thursday, February 15, 2018 at 1-1:30PM ET.

Register now for: In Today’s Content Environment: “Hidden Factories” Undermine Success 

Today, brands need to succeed by delivering more content, to more channels, than ever before. Just like in manufacturing, there’s no room for inefficiency or waste.

Are “hidden factories” hampering your success? Let’s expose and eliminate them for greater quality and productivity.

About Tearle Calinog: Tearle Calinog partners with both large, global brands and small, up-and-coming start-ups to help them define and scale creative operations that meet the demands for content today and in the future. Building upon his previous experience consulting with clients in retail, consumer goods and supply chain, he applies an integrative approach to timely and efficient delivery of content that drives results.

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Consumer Trends to Help Boost Brand Success in 2018

Posted By: SGK January 10, 2018

To ring in each new year, the world’s leading marketing intelligence agency identifies the key consumer trends that are most likely to influence businesses in markets around the world. For 2018, Mintel is highlighting two intriguing trends that will have a big impact in the U.S. and Canada.

In our next BrandSquare webinar, learn about “Trust Funding” and “Health Yourself” — and what these trends mean for advancing your brand in the year ahead.

Be sure to register now and tune in Thursday, January 18, 2018 at 1-1:30PM ET.

Register now for: Mintel’s 2018 Consumer Trends for North America 

We live in interesting times. But how can you transform interesting into profitable for your brand?

About Stacy Bingle: Stacy Bingle is a senior consumer trends analyst at Mintel. She joined the company in 2013, bringing with her an exciting blend of CPG, agency and marketing experience. Stacy’s time is spent traveling the Americas engaging global clients — from media and agency companies to CPG, beauty and financial services brands — in meaningful discussions around the consumer trends that will propel their businesses forward. A fascination with the dynamic ways consumers think, act and interact motivates Stacy to search the world, observe how trends play out, and continue to hone her market savvy.

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Key Strategies for Winning at the Digital Shelf

Posted By: SGK December 04, 2017

The most successful brands know that the experience consumers have with their products in-store is critical to brand growth. That’s even more true online, where brands need to make sure that their products can be found easily and that their product content creates the right consumer experience to incite purchase.

In our next BrandSquare webinar, SGK’s Uma Kannappan and Bruce Levinson will uncover strategies you can use to move your brand to the top of search results on retailer sites, build engagement, and motivate shoppers to fill their online carts.

Be sure to register now and tune in Thursday, December 14, 2017 at 1-1:30PM ET.

Register now for: Key Strategies for Winning at the Digital Shelf 

Compelling product content creates relevance. We’ll show you how to achieve it!

About Uma Kannappan: Uma brings over 20 years of experience in developing and implementing marketing, digital and e-commerce strategies and technologies to create omnichannel customer engagement. Her experience includes working extensively with clients in various industries and sectors, including consumer products, retail and technology. She has also worked with industry bodies like The Consumer Goods Forum on thought leadership around how CPG manufacturers and retailers can collaborate to create mutual value, foster innovation and drive growth.

About Bruce Levinson: Bruce has been managing, supporting and growing many of the world’s most famous brands for more than 20 years, both as a client and an agency partner. In his current role, he consults with blue-chip CPG and retail companies to accelerate their brand growth and optimize their marketing spend. A classically trained CPG marketer with international experience, Bruce is obsessed by strategies designed to generate new consumer demand in a marketplace transformed by new possibilities.

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Why Brand Engagement Isn’t All About Your Brand

Posted By: SGK November 03, 2017

There is a critical role for creative insight in today’s numbers-driven marketing world. In fact, the most engaging brands have always broken through the statistics to reach a deeper awareness. Consumers aren’t always rational and consistent. But they’re always ready to be surprised and delighted.

It seems counterintuitive, but true brand engagement isn’t always about sticking to your brand’s core messaging, based on market and demographic research.

In our next BrandSquare webinar, presented by Anthem’s Eleanor Dake and Amy Small, learn why your consumers are more than just numbers and break through to their deeper values.

Be sure to register now and tune in Thursday, November 16, 2017 at 1-1:30PM ET.

Register now for: Why Brand Engagement Isn’t All About Your Brand 

This is your opportunity to gain their insights into the creative and strategic processes that tap into unexpected human motivations. Explore inspiring examples and get tips for transforming your own brand.

About Eleanor Dake: Eleanor is responsible for managing Anthem’s client relationships. From her years of experience in the agency environment, her ultimate goal is to ensure that the client and agency team are able to uncover the strategic and creative common ground to develop solutions that drive toward successful consumer engagement. Both as a consumer and as a marketing professional, Eleanor enjoys being surprised by new ideas and finding that sweet spot between the data and the delightful “a-ha” moment!

About Amy Small: Amy Small brings nearly 15 years of creative and strategic experience in traditional and digital advertising, brand development, social content, non-profit support, and .com platform experiences to her role as group creative director for Anthem Atlanta. Her work has been recognized by the Webbys, Effies, Addys and NY Festivals, and she is an active participant in the 3% Movement to bridge the gender gap in creative advertising leadership.