In Today’s Content Environment: ‘Hidden Factories’ Undermine Success
With the increasing types of content and accessibility, the race for next generation content is on. Brands rely on content to define and differentiate from others across all sorts of touchpoints, including:
- Social Media
The rapid evolution of content has created the need for a new formalized discipline of creative operations — which starts with the mentality and courage to identify hidden factories.
While “Hidden Factory” is not a new term, it refers to the activities in an operation or standard operating procedure (SOP), such as workarounds and rework inefficiencies, which can be applied to different industries, including content creation and creative operations. By embracing the Hidden Factory concept to remain relevant, brands can ask the difficult questions to challenge partners collaboratively.
Our Tearle Calinog, Director, Client Engagement will be presenting the keynote at the Insights Exchange Network (IEN) Creative Operations Exchange East on September 25, 2017, 9:05 AM (ET), at the India House Club in New York, NY.
While attending, you’ll learn key strategies and insights to improve the operational efficiency of your creative team.
About IEN: IEN focuses on niche topic areas that provide valuable takeaways to achieve that next breakthrough to turbo-charge your competitive game.
Joseph C. Bartolacci to Deliver Keynote Speech at the 2017 Packaging Mergers & Acquisitions Executive Forum
The AWA & L.E.K. Consulting Packaging Mergers & Acquisitions Executive Forum 2017 is the premier international mergers and acquisitions event for all those involved or interested in the resin and fiber based packaging, coating, and converting sector. This unique event brings together senior executives from companies within the sector, private equity firms, investment banks, lenders, financial intermediaries, and other M&A experts.
Mr. Bartolacci, President & CEO of Matthews International Corporation, the parent company of brand solutions leader SGK, will address the trends driving change in the packaging industry today and why the successful packaging companies of the future will be those that begin creating a new path to value today.
He will share insights about how digital disruption has re-shaped the entire marketing landscape and how it’s changed the role of packaging today in the marketing mix. Mr. Bartolacci will also share his point-of-view on how the nature of strategic partnership will need to change in response to the digital disruption of the industry.
The conference hosted by AWA (Alexander Watson Associates) and LEK Consulting, takes place at the University Club of Chicago on Monday, April 3, 2017.
For more information, visit: https://www.awa-bv.com/events
About Joseph C. Bartolacci: Joe Bartolacci joined Matthews International Corporation in March 1997 as general counsel. In May 1999, he became president of Caggiati, the Company’s wholly owned bronze subsidiary in Parma, Italy, where he lived until January 2004. While in Europe, he acquired and managed nine businesses to create the largest packaging graphics group in Europe.
Joe returned from Europe to assume the role of president of the Company’s casket operations until September 2005, when he was appointed to President and Chief Operating Officer of Matthews and was also elected to the Board of Directors. On October 1, 2006, Joe was appointed president and chief executive officer.
Prior to joining Matthews International, Joe was Vice President and General Counsel for Thrift Drug, Inc. Preceding Thrift Drug, Inc., he was an associate attorney at Reed Smith Shaw & McClay, focusing on the corporate and taxation area with experience in litigation, real estate, and estate planning. Touche Ross & Co. is where Joe started his career as a senior auditor.
Joe serves as the chairman of the finance committee at St. Vincent College and is a member of the Federated Investors, Inc. Board of Directors.
Joe earned his BA in accounting at St. Vincent College in Latrobe, PA, and received a Juris Doctorate degree from the University of Pittsburgh, School of Law.
SGK Participates in Dscoop Asia 2016
Over a three-day event from November 16-18 2016, the SGK APAC team participated in Dscoop Asia in Singapore, a digital printing and packaging conference co-hosted with HP. The event saw a positive turnout of 1000 influential brand owners, digital innovators, marketers, creative leaders and print specialists from across the region.
There was also a strategic showcase of Asia's up and coming innovators and groundbreaking brands at the Brand Tech Fair, including SGK. Approaching the event from a Schawk standpoint, we demonstrated capabilities from pre-media, print quality management to creative expansion, including the production centres and realisation labs within APAC.
Steve McGinnes, Managing Director, Branding & Design APAC also spoke on the topic “Owning the branded future – winning in Asia through 2020”. As the global economy pivots Eastward, he introduced insights on how being forward-thinking and accepting deeply entrenched cultural differences can translate into survival for brands in this era. The winners are those who can adapt and reinvent based on this understanding and engage with the new connected consumer through customization, rather than common threads.
About Steve McGinnes:
Steve McGinnes leads SGKs branding and design offer (Anthem and BrandImage) across APAC. An industry veteran, Steve has led projects for LVMH, Unilever, Diageo, Danone, Coca Cola and ABInbev, across Europe, America, SEA, China and India. He is a regular guest on BBC World News on branding and design related news topics. Steve originally came to Singapore for 3 days in 2006 to help on a pitch – and has been in Asia ever since.
SGK Participates in Tokyo Pack 2016
Over a four-day event on October 4-7 2016, the SGK Japan team took part in the largest packaging event in Asia, with a turnout of 70,000 visitors globally. Alongside the variety of exhibits from packaging materials and machinery, there were also showcases of packaging, distribution and environmental protection equipment.
Reiko Nakamura, Managing Director for SGK Japan, spoke on brand localization and package design including how brands can drive consistency and preserve brand equity in a world that is increasingly becoming digitalized and borderless.
The exhibition showcased capabilities from both the Anthem and the Schawk businesses including brand creation, colour management and workflow optimisation. Both global and local examples of successful Japanese brands localising in global locations were also referenced in order to add value to the audience.
Read insights from Reiko's presentation here: 3 Tips for Creating Strong Localized Design
More on the event: Tokyo Pack 2016