A Taste of the Future: Highlights from the 2015 Winter Fancy Food Show
As consumers are starting to develop increasingly sophisticated palates, we’re seeing new trends arise to meet their changing needs. Trends that can reveal a great deal about the future of food, marketing packaging and more.
In the next BrandSquare Live Session, Nanda Sibol, Senior Director of Brand Strategy at Anthem, part of our brand development group, shares key takeaways from the 2015 Winter Fancy Food Show. These trends could have vey real implications for future innovation, product development, marketing and packaging design in categories beyond food.
Register for A Taste of the Future: Highlights from the 2015 Winter Fancy Food Show, Thursday, March 26, 2015 at 1 p.m. ET, to learn how your brand can turn these trends into opportunities. Join us!
About Nanda Sibol:
Nanda champions driving performance through strong brand building. She believes winning in the marketplace requires an understanding of business objectives, a robust strategic assessment and deep consumer insights. As Senior Director, Brand Strategy at Anthem, she enjoys engaging and collaborating with clients to solve their business and brand challenges. Nanda brings over 20 years experience in strategy consulting, market research, brand marketing, and general management. Prior to Anthem, Nanda was a Marketing Director at Diageo Chateau & Estate Wines, where she led the premium wine portfolio and also served as head of strategic planning. Earlier in her career, she worked for The Gillette Company, Information Resources, Inc. and Braxton Associates. Nanda has an MBA from the Kellogg Graduate School of Management and a B.S. from Brown University.