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Consumer Trends to Help Boost Brand Success in 2018

Posted By: SGK January 10, 2018

To ring in each new year, the world’s leading marketing intelligence agency identifies the key consumer trends that are most likely to influence businesses in markets around the world. For 2018, Mintel is highlighting two intriguing trends that will have a big impact in the U.S. and Canada.

In our next BrandSquare webinar, learn about “Trust Funding” and “Health Yourself” — and what these trends mean for advancing your brand in the year ahead.

Be sure to register now and tune in Thursday, January 18, 2018 at 1-1:30PM ET.

Register now for: Mintel’s 2018 Consumer Trends for North America 

We live in interesting times. But how can you transform interesting into profitable for your brand?

About Stacy Bingle: Stacy Bingle is a senior consumer trends analyst at Mintel. She joined the company in 2013, bringing with her an exciting blend of CPG, agency and marketing experience. Stacy’s time is spent traveling the Americas engaging global clients — from media and agency companies to CPG, beauty and financial services brands — in meaningful discussions around the consumer trends that will propel their businesses forward. A fascination with the dynamic ways consumers think, act and interact motivates Stacy to search the world, observe how trends play out, and continue to hone her market savvy.