Digimarc’s Larry Logan to Present BrandSquare Webinar 9/22
Today’s packaging is under stress like never before. Precious real estate must not only be devoted to capturing the emotions of the consumer in the aisle, but also address new and competing demands for digital connectivity. ‘Mobilizers,’ particularly millennials, demand that any and all information on products be immediately available through their devices.
In our next BrandSquare webinar, join Digimarc’s Larry Logan, chief marketing officer, as he presents a compelling new approach to the Connected Package — exploring new possibilities for digitally empowered packaging that ensure better consumer engagement now and, best yet, a brand advantage in the future.
Be sure to register and tune in, Thursday September 22, 2016 at 1-1:30PM EDT.
Register now for Larry Logan’s BrandSquare webinar “Winning Customer Loyalty Through Digitally Empowered Packaging”
About Larry Logan: Larry Logan enjoys more than 30 years’ success in marketing and creativity, repeatedly developing brands that become the industry leaders in their respective markets. Prior to his position with the creators of the Digimarc Barcode, Logan developed a storied career as a creative director and marketing heavyweight for companies such as Agio, Playboy, WebMD, among others, and has been profiled in such publications as The Wall Street Journal, Advertising Age, and The New York Times. The World Brand Congress has selected him as among its 100 Most Influential Global Marketing Leaders.