Explore the New Label Technology That Will Change How People Shop
Today’s consumers are demanding more information about the food, beverage, personal care and household products they buy. Now you can give them all the information they want where and when they need it — in the aisles of any store, anytime.
The new SmartLabel™ initiative provides complete information about ingredients, nutrition, allergens, social and environmental compliance programs, usage instructions and more. To get the information they want, shoppers can scan the label with their smartphones, do a simple online search, or call a toll-free number.
In our next BrandSquare webinar, join Jim Flannery, senior executive vice president, at the Grocery Manufacturers Association (GMA), as he answers your questions and offers his unique insights into how you can build consumer awareness and confidence in your brand.
Be sure to register now and tune in Thursday, July 20, 2017 at 1-1:30PM ET.
Register now for Jim Flannery’s BrandSquare webinar: SmartLabel™ Technology for Shopper Empowerment and Trust
More than thirty major CPG manufacturers and retailers have already signed on to the initiative. Should you?
About Jim Flannery: Jim Flannery leads GMA’s Industry Affairs practice, engaging with members and prospective members while helping create services and programs that enhance the value of GMA membership. He also develops collaborative relationships, initiatives and programs with retailers and their trade associations across all retail channels. Jim leads GMA’s work to develop and launch the industry-wide SmartLabel™ transparency initiative, which gives consumers instant information about hundreds of attributes on thousands of food, beverage, personal care, household product and pet care products.
Jim joined GMA in 2013 from after 36 years at Procter & Gamble, where he most recently served as managing director for customer development, P&G Global Operations. While at P&G, Jim also held volunteer leadership positions at GMA, the Food Marketing Institute, ECR–Australasia and ECR–Asia, and played an instrumental role in the creation of the Consumer Goods Forum. A native of New York, Jim holds a B.A. degree in Human Resources Management from Upsala College in East Orange, New Jersey.