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In Today’s Content Environment: ‘Hidden Factories’ Undermine Success

Posted By: SGK September 20, 2017

With the increasing types of content and accessibility, the race for next generation content is on. Brands rely on content to define and differentiate from others across all sorts of touchpoints, including:

  • Devices
  • Platforms
  • In-store
  • Apps
  • Social Media

The rapid evolution of content has created the need for a new formalized discipline of creative operations — which starts with the mentality and courage to identify hidden factories.

While “Hidden Factory” is not a new term, it refers to the activities in an operation or standard operating procedure (SOP), such as workarounds and rework inefficiencies, which can be applied to different industries, including content creation and creative operations. By embracing the Hidden Factory concept to remain relevant, brands can ask the difficult questions to challenge partners collaboratively.

Our Tearle Calinog, Director, Client Engagement will be presenting the keynote at the Insights Exchange Network (IEN) Creative Operations Exchange East on September 25, 2017, 9:05 AM (ET), at the India House Club in New York, NY.

While attending, you’ll learn key strategies and insights to improve the operational efficiency of your creative team.

About IEN: IEN focuses on niche topic areas that provide valuable takeaways to achieve that next breakthrough to turbo-charge your competitive game.