Michael Fox of SGK to Present GMA SmartLabel™ Webinar
SmartLabel™ is a website for brands that provides information to consumers about their products. The core intent of the initiative, as determined in 2015 by the Grocery Manufacturers Association (GMA), was to cater to consumer demand for better transparency — answering the question: what’s in the products I buy?
The GMA has created a platform to accomplish this by providing better data to consumers in a standard format that would be familiar and easy to use.
Michael Fox, director of Client Solutions at SGK, will present a webinar discussing how SmartLabel™ provides important opportunities for food, beverage, personal care, household and pet care brands on May 4, 2017 at 10-11:00AM ET.
- More transparency to build consumer trust
- A platform for online GMO disclosure
- An additional consumer touchpoint
- A platform for additional marketing and connected pack innovation
Join the GMA SmartLabel™ webinar: Expedite SmartLabel™ Implementation with the Assistance of Industry Service & Solution Providers
The key that would make the whole thing work is connectivity from the package —consumers can scan a code on the package with their smartphone, which would direct them to the webpage. So, in summary, it’s both a product transparency initiative and a connected pack application.
For more information on the connected package, download: The Connected Package: The Next Generation in Brand Efficiency, Interaction and Appeal
About Michael Fox: Michael brings 8+ years of experience effecting organizational change with Theory of Constraint and Lean/Six Sigma Methodologies. He has a broad-based technical background in System & Industrial Engineering and Product Life-Cycle Management.