Mintel’s David Luttenberger to Present BrandSquare Webinar 1/26
As brands look to inspire consumers beyond their traditional categories, the role of structure and succinct branding in packaging becomes inextricably intertwined. There’s a parallel path between brands striving to engage consumers on a more personal level and consumers’ expectations for packaging to deliver that experience — is your packaging getting the attention it deserves?
In our next BrandSquare webinar, David Luttenberger, global packaging director at Mintel, takes a look at the “next generation” brand challenges, consumer needs and packaging innovations set to transform the global packaging industry in 2017.
Be sure to register and tune in Thursday, January 26, 2017 at 1-1:30PM ET.
Register now for David Luttenberger’s BrandSquare webinar: Mintel’s 2017 Global Packaging Trends
About David Luttenberger: David Luttenberger is a 24-year veteran of the packaging industry. He is currently the Global Packaging Director at Mintel Group, Ltd., the leading market intelligence service serving the global CPG and packaging converter markets. In this role, he leads a team of seasoned packaging analysts and helps guide the global packaging-related research and analysis efforts at Mintel. His “solutions vs. disruptions” perspectives and insights on consumer trends, packaging innovations, responsible packaging, smart/active packaging, mobile marketing for packaging have been featured in keynote presentations around the world.