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Product Digitization for Consumer Brands

Posted By: SGK January 03, 2019

Every product has a story to tell. To your consumers: What was the product made from? How and when was it manufactured? What benefits and added values does it offer?

And to your business: What was its journey through the supply chain? Who is buying it and where? How is it being used?

In our next BrandSquare webinar, join Curt Schacker of EVRYTHNG as he explains how digitized products enable context-driven, dynamic, “always on” consumer experiences and reveals how to leverage the Internet of Packaging to tell unique product stories.

Be sure to register and tune in on Thursday, January 24, 2019 at 1 – 1:30PM ET.

Register now for: Product Digitization for Consumer Brands 

Consumer brands are facing market challenges as never before. Start-up and private label brands, ecommerce, mobile shopping, regulatory requirements and more: All of these forces require brands to think and act in new ways. When you’re feeling besieged, product digitization gives your brand a powerful tool to fight back.

About Curt Schacker: Curt has spent his entire career in Silicon Valley, serving in a number of technical, marketing and sales roles. He began his career developing the flight control software for the NASA Hubble Space Telescope, which has been in continuous operation since its launch in 1990. Curt was the vice president of worldwide marketing at Wind River (now Intel) which grew revenues by 100 times during his 11-year tenure. He is now executive vice president of business development at the Internet of Things provider EVRYTHNG, which delivers the market-leading platform for connecting everyday consumer products to the internet — enabling brands to realize the power of product digitization.