SGK Participates in Dscoop Asia 2016
Over a three-day event from November 16-18 2016, the SGK APAC team participated in Dscoop Asia in Singapore, a digital printing and packaging conference co-hosted with HP. The event saw a positive turnout of 1000 influential brand owners, digital innovators, marketers, creative leaders and print specialists from across the region.
There was also a strategic showcase of Asia's up and coming innovators and groundbreaking brands at the Brand Tech Fair, including SGK. Approaching the event from a Schawk standpoint, we demonstrated capabilities from pre-media, print quality management to creative expansion, including the production centres and realisation labs within APAC.
Steve McGinnes, Managing Director, Branding & Design APAC also spoke on the topic “Owning the branded future – winning in Asia through 2020”. As the global economy pivots Eastward, he introduced insights on how being forward-thinking and accepting deeply entrenched cultural differences can translate into survival for brands in this era. The winners are those who can adapt and reinvent based on this understanding and engage with the new connected consumer through customization, rather than common threads.
About Steve McGinnes:
Steve McGinnes leads SGKs branding and design offer (Anthem and BrandImage) across APAC. An industry veteran, Steve has led projects for LVMH, Unilever, Diageo, Danone, Coca Cola and ABInbev, across Europe, America, SEA, China and India. He is a regular guest on BBC World News on branding and design related news topics. Steve originally came to Singapore for 3 days in 2006 to help on a pitch – and has been in Asia ever since.