SGK Participates in Tokyo Pack 2016
Over a four-day event on October 4-7 2016, the SGK Japan team took part in the largest packaging event in Asia, with a turnout of 70,000 visitors globally. Alongside the variety of exhibits from packaging materials and machinery, there were also showcases of packaging, distribution and environmental protection equipment.
Reiko Nakamura, Managing Director for SGK Japan, spoke on brand localization and package design including how brands can drive consistency and preserve brand equity in a world that is increasingly becoming digitalized and borderless.
The exhibition showcased capabilities from both the Anthem and the Schawk businesses including brand creation, colour management and workflow optimisation. Both global and local examples of successful Japanese brands localising in global locations were also referenced in order to add value to the audience.
Read insights from Reiko's presentation here: 3 Tips for Creating Strong Localized Design
More on the event: Tokyo Pack 2016