SGK’s Michael Leeds and Bruce Levinson to Present BrandSquare Webinar 8/18
How far along are you in planning new packaging to incorporate the FDA nutrition label update? CPGs and manufacturers must comply with the new requirements by July 26, 2018, but the race to claim a competitive brand advantage already began on May 20, 2016 -- the day the final rule was published. Do you see compliance as a burden? Learn how leading food and beverage brands are already planning for the update.
In the next BrandSquare webinar, our Michael Leeds, senior vice president of client engagement, Americas and Bruce Levinson, vice president of client engagement, reveal the strategies that food and beverage leaders have put into place to ensure their new packaging goes beyond compliance to create a competitive brand advantage. Take inspiration from these brands and build success by seeing every market change as an opportunity.
Be sure to register and tune in, Thursday August 18, 2016 at 1-1:30PM EDT.
Register now for Michael Leeds and Bruce Levinson’s BrandSquare webinar “Off the Starting Block: Making the Most of the FDA Label Regulations”
About Michael Leeds: Michael Leeds has been deploying brands and brand processes for more than 25 years. He evaluates brand programs through KPIs, which provide insights into the effectiveness and efficiency of the program’s tools, workflows, and resources.
About Bruce Levinson: Bruce Levinson is a passionate architect of brand strategy, highly experienced in translating consumer insights and client needs. His experience helps clients meet market and regulatory demands, while driving brand initiatives domestically and internationally.