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The Age of Collaboration: Mastering the Modern Retail Experience

Posted By: SGK April 02, 2018

Engaging today’s retail consumers and influencing purchases has changed from a simple funnel to a dynamic journey. Gone are the days of closing your studio door, shutting out the world and working on deliverables until 3am the day they are due.

Creatives are now challenged to work with financial and data partners, programmers, technology experts, other creatives and a whole slew of additional team members to get the job done. Collaboration is the key to success in a continuously changing retail marketplace.

In our next BrandSquare webinar, join Carson Smith, photo art director at Schawk to learn tips for adapting to today’s increasingly cooperative creative production industry.

Be sure to register now and tune in Thursday, April 19, 2018 at 1-1:30PM ET.

Register now for: The Age of Collaboration: Mastering the Modern Retail Experience

The days of producing creative work in isolation are over. Today, the best work is created by a diverse team, capitalizing on the different strengths and areas of expertise of the group.

About Carson Smith: Carson understands the artistic direction brands are seeking and knows how to help them execute their vision. She has done it all along the way: child wrangling at photo shoots, wardrobe styling for high-end fashion brands, and everything in between. She has the ability to make final photo selects while answering questions about the styling for tomorrow’s shoot, all while sitting on set to offer guidance. She has worked for brands such as Ralph Lauren, Nike, Converse, Lancôme, Kohl’s, Meijer and more, from styling window displays to leading creative teams.