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Big Ideas From The Shelf Out: Can A Package Show It Understands The People Who Buy It?

Posted By: SGK March 17, 2014
Big Ideas From The Shelf Out: Can A Package Show It Understands The People Who Buy It?

Does your packaging just sit there on the shelf, looking pretty? If so, you’re only inviting other brands to compete on a level playing field. Smart marketers today realize the package can be much more than a functional container with some copy and a graphic design. It can – and should – provide an empowering experience that gives shoppers a reason to care.

“The package doesn’t just contain the brand – it is the brand,” says Lor Gold, Global Chief Creative Officer at SGK. That’s why he’s such an enthusiastic advocate for the power of the package to tell the brand’s story. 

Don’t miss the next BrandSquare Live Session Thursday, March 20th at 1 p.m. EDT, where Lor will explore the question, Can a package show it understands the people who buy it? Lor will discuss:

•    How packaging can fuse design and marketing together
•    Packaging that both inspires and responds to human emotion
•    The marketing investments required to design packaging that understands consumers – and the payoff
•    How interactive, consumer-centered packaging can influence the entire brand ecosystem

Get your team together and join us Thursday, March 20, 2014 at 1 p.m. EDT. See you there!