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Brand Performance Indicators Strengthen Strategic Design & Empower Agency Relationships

Posted By: SGK November 19, 2013
How Brand Performance Indicators Strengthen Strategic Design & Empower Agency Relationships

Today’s brands don’t have the luxury of strategy and design that doesn’t hit the mark. But how do you objectively measure the power of your brand development as it’s taking place and retroactively, for insights? Our own Carol Best, VP of Client Engagement at SGK, has a solution: Brand Performance Indicators (BPIs). 

This Thursday, in our free BrandSquare Live Session, How Brand Performance Indicators Can Strengthen Design & Empower Agency Relationships, you’ll gain insight into important questions such as:

•    How do brand performance indicators combine qualitative and quantitative?
•    How can you bring analytical rigor to the strategy and design phases without compromising the creative spark?
•    How do better strategy and design resonate through the whole brand process, including your agency relationships? 

Learn how BPIs can remove subjectivity, create accountability and clarify the brand development path for your team. 

Carol Best is an expert in how CPGs and retail brands value and measure brand development activity. Get her insights, plus a live Q&A, in this important BrandSquare Live Session Thursday, November 21 at 1 p.m. EDT. Register now!