Brand on a Wire: Walking the Tightrope of Regulatory & Consumer Trust – Live Session 7/24
To a brand, consumer trust is its most valuable asset. There’s also the added pressure of ever changing regulations, such as the upcoming EU1169 for all food and beverages sold in the EU, both in-store and online. That means accurate packaging and proper displaying of information becomes a balancing act for branding, printing and distribution. One misstep and your brand could be doomed!
In this new BrandSquare Live Session, Scott Strong, SVP and Group Managing Director of Digital Solutions at SGK, takes a look at the complex process of packaging creation, management and distribution. He’ll break down the current process for FMCG, Pharma and retail and look at the risks and challenges of a decentralized approach. And, how this important process is key to maintaining and building consumer trust.
Don’t miss “Brand on a Wire: Walking the Tightrope of Regulatory & Consumer Trust” for a comprehensive look at the perfect balance required when creating, managing and distributing brand packaging. From the technology to the process to the standards, quality and regulatory compliance are more important to a brand’s success than ever.
Join us July 24, 2014, at 1 p.m. EDT for this must-watch LIVE session. See you there!