Unlock the Value of Your Content Supply Chain
As an e-commerce brand, you master digital necessities like hosting partners, HTML 5 design and transaction platforms. And you constantly refine your logistics supply chain. But do you apply this same rigor to crucial e-commerce content? If the answer is no, you’re compromising the quality of your photography, video and copy – plus speed to market and profits.
In this eye-opening BrandSquare Live Session, SGK Global Retail Technology Director, Derek Torrey shares valuable insight and case studies for building a fully integrated content development process as well as crucial “links” like:
• Content Strategy and Planning, including Sample Optimization
• Workflow and Business Process Engineering, plus Analytics
• Asset Creation, Management and Post Production
• Data Integration and SaaS Architecture
With a robust Content Supply Chain you can orient your entire organization around a lean process that improves agility and content quality.