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The Rise of Collaborative Development Among Private Brands – New BrandSquare Live Session 2/13

Posted By: SGK February 10, 2014

In today’s marketplace, retailers need new capabilities and skill sets to develop successful Store Brands. And we’re increasingly seeing retailers turn to collaboration to address these emerging needs. With easier access to their consumers’ voice, as well as the breakdown of manufacturing barriers, collaboration is more than a new trend – it’s the building blocks of brands.

In the next BrandSquare Live Session, Jim Lucas, EVP, Global Insights and Strategy at SGK, will share how Private Brands are using collaboration approaches for everything from portfolio development and production to packaging and activation. He’ll walk you through:

•    How retailers are using internal collaboration for better go-to-market brand activation
•    How external collaboration with partners can help spark innovation and efficiency
•    How brands are co-creating with shoppers to offer more relevant products

Register now for The Rise of Collaborative Development Among Private Brands – 2/13 at 1 p.m. EDT. See you there!