Anthem Launches UK’s First Interactive Point-of-Sale Campaign

Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from package design to brand campaign to drive brand performance has launched the first interactive POS (point-of-sale) campaign in the UK, helping to usher in a new chapter in point-of-sale advertising.

See how Nestlé and ASDA reported achieving a 41% increase in sales through the creative application of this innovative technology.