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How to Create Deeper Connections by Going "Direct to User"

Direct-to-consumer marketing has shaken up long-established brand and business models in recent years. But is it sustainable? We believe the real opportunity lies in creating value-driven marketing for a far more intimate connection.
 
Read this article to learn:
  • Why on-demand commerce and subscription services fall short in creating deep, lasting relationships
  • How to connect with user needs and experiences, delivering delight and surprise at every touchpoint
  • 9 ways you can add value to create deeper connections and establish a closed-loop user relationship