10 Tips for Successfully Implementing Marketing Automation
The word "automation" makes it sound easy, but you'll need some disciplined planning to fully realize the value of a marketing automation system. While there's no shortcut, these tips will give you a head start.
Read this article to learn:
- How to define success and align marketing automation goals to your business strategy
- How to avoid pitfalls such as underestimating total costs and content production requirements
- How to understand the true scope of your needs and choose the right system to meet them, without overbuying