4 Approaches to Creative Leadership in CPG Companies
Developing and maintaining a clear approach to managing brand design within CPG companies can be a tough but decisively productive way to elevate brand design. How you’re doing it now may ultimately not deliver the best results.
Read this article to learn:
- Which leadership archetype best fits your brand
- Key approaches to creative leadership that suit each archetype
- How to use your current company structure to choose a successful creative leadership approach