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4 Approaches to Creative Leadership in CPG Companies

Developing and maintaining a clear approach to managing brand design within CPG companies can be a tough but decisively productive way to elevate brand design. How you’re doing it now may ultimately not deliver the best results.

Read this article to learn:

  • Which leadership archetype best fits your brand
  • Key approaches to creative leadership that suit each archetype
  • How to use your current company structure to choose a successful creative leadership approach