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5 Building Blocks for Winning at the Digital Shelf

In the next few years, the online market will grow to 10 percent of all CPG sales. Claim your eye-level space on the digital shelf with these essential tactics for achieving visibility, trust and access.

Read this article to learn:

  • How to create rich, high-quality content in sync with your in-store packaging
  • How to put search rankings, shopper ratings and product reviews to work for your brand's visibility and reputation
  • How mobile optimization and competitive pricing drive consumer choice in the crowded online space