5 Building Blocks for Winning at the Digital Shelf
In the next few years, the online market will grow to 10 percent of all CPG sales. Claim your eye-level space on the digital shelf with these essential tactics for achieving visibility, trust and access.
Read this article to learn:
- How to create rich, high-quality content in sync with your in-store packaging
- How to put search rankings, shopper ratings and product reviews to work for your brand's visibility and reputation
- How mobile optimization and competitive pricing drive consumer choice in the crowded online space