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Building Graphics Workflows Across Emerging Markets

Cultural nuances, multiple languages and contexts, social barriers and the tyranny of distance: These are the challenges that a brand manager needs to address when establishing graphics workflows in new, emerging markets. A successful launch depends on getting the details right. Read the latest issue of Patterns and learn best practices for capitalizing on local knowledge, removing barriers to clear communication and assuring optimum processes that reliably achieve the desired results.

For this and six more articles from SGK’s global marketing experts, read Strategies for Growth: Making Change Work to Your Brand’s Advantage. Download the full Patterns report now.