Chief Growth Officer: The SGK Perspective on a Critical Development
In the past few years, several of the world’s best-known consumer brands have added a new role to their top-level management team: the Chief Growth Officer. Reporting directly to the CEO—with responsibility over both sales and marketing teams, and focusing on the long term—the CGO’s role is a new vision for driving top-line growth.
Get the latest issue of Patterns for an inside view of the organizational changes and the leadership vision and skills required for success. More than a new trend, the CGO role could be a fundamental transformation.
For this and six more articles from SGK’s global marketing experts, read Strategies for Growth: Making Change Work to Your Brand’s Advantage. Download the full Patterns report now.