How to Start Measuring Content Marketing ROI
Seventy percent of B2C marketers prioritize quality over quantity of content. But most of them don’t understand how to evaluate content quality. Here’s your guide to the best measure: return on investment.
Read this article to learn:
- The questions you need to be asking to evaluate the quality of your content before publishing it
- How to measure what your content is worth based on costs, consumer influence and conversion rates
- Which key performance indicators to track and how to optimize content through objective testing