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Latin America is Ripe for Smart, Integrated Digital Marketing

In much of Latin America, smartphones are considered to be a necessity, not a luxury. Users rely on their phones to make social connections, enjoy entertainment, and research purchasing decisions at far greater rates than their North American counterparts. Yet digital marketing capabilities still lag far behind. Brands that effectively deploy techniques such as inbound marketing and marketing automation have an opportunity to beat the competition for shoppers’ attention on the region’s hundreds of millions of screens. Learn how in the latest Patterns report.

For this and six more articles from SGK’s global marketing experts, read Strategies for Growth: Making Change Work to Your Brand’s Advantage. Download the full Patterns report now.