Projecting the Future of Retail: A New Way to Engage Consumers in the Aisle
Some people claim that brick-and-mortar retailers can’t compete against the storytelling capabilities of brands online. But people who focus only on limitations rather than possibilities invariably miss out on the future.
Here’s one exciting new possibility for retail: projected animations that seem to appear by magic, transforming an otherwise-ordinary retail display into an arresting experience. It’s a dynamic approach to in-aisle storytelling, made possible by daylight-visible projection, 3D mapping, and content streaming technologies.
Read about it in the latest Patterns report and learn how one brand used it to drive a 41 percent increase in sales. For this and six more articles from SGK’s global marketing experts, read Strategies for Growth: Making Change Work to Your Brand’s Advantage. Download the full Patterns report now.