RGB Printing Brings Spectacular Visual Possibilities to Packaging
Almost every full-color image you see is built on one of two color models: CMYK for the printed page and RGB for the illuminated screen. But what happens if you try to print in RGB?
Yes, it breaks all the rules of color theory, but rules are made to be broken. And with this remarkable new process, brands can transfix shoppers with an extraordinary new way of seeing.
Substrates of the deepest black. A much broader color space. More vivid saturation. A surface sheen unlike anything you’ve ever seen. Could this be the vision of distinction for your brand? Learn all about it in the latest Patterns report.
For this and six more articles from SGK’s global marketing experts, read Strategies for Growth: Making Change Work to Your Brand’s Advantage. Download the full Patterns report now.