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The Insatiable Demand for Content

Always-connected consumers want always-new, always-relevant content. We'll show you how to coordinate and streamline your processes and tools to become a content-production powerhouse.

Read this article to learn:

  • How digital-first marketing is changing consumer expectations for brand engagement
  • Why the three traditional measures of cost, quality and volume are now one intertwined imperative
  • How to identify and eliminate "hidden factories" for more responsive and effective content creation