ANTHEM Sightings Issue 1, 2014 - How Big is Going 'Small': Growth at Odds with Positioning
In this issue of ANTHEM SIGHTINGS, we take a look at how a few big brands are making their mark leveraging less traditional—yet equally impactful—strategies and tactics, and how several new product offerings are addressing today’s consumers’ specific functional needs.
• HOW BIG IS GOING ‘SMALL’ growth at odds with positioning
• SIPPING THE WAY TO A BETTER YOU the next generation of functional beverages
• TRACKING CONSUMERS IN THE WILD online experiences in the offline world
• PUTTING YOUR MONEY WHERE YOUR MISSION IS corporations take on public issues
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