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ANTHEM Sightings Issue 2, 2013 - Collective Mood

The Slow Movement is moving into the mainstream today, no longer practiced by a niche group. In this issue of Sightings, we analyze it from the perspective of culture and marketing, with such examples as:

Chill: Brands embracing the laid-back lifestyle

Mindfulness: Products and experiences that encourage us to stay in the moment

Intimacy: Changes in social conventions, and products to match, to help us stay close

Appreciation: A new honoring of craft and time-intensive quality

Humility: Consuming responsibly

Chart this change in the collective mood with us. Download Sightings now.