ANTHEM Sightings Issue 2, 2013 - Collective Mood
The Slow Movement is moving into the mainstream today, no longer practiced by a niche group. In this issue of Sightings, we analyze it from the perspective of culture and marketing, with such examples as:
Chill: Brands embracing the laid-back lifestyle
Mindfulness: Products and experiences that encourage us to stay in the moment
Intimacy: Changes in social conventions, and products to match, to help us stay close
Appreciation: A new honoring of craft and time-intensive quality
Humility: Consuming responsibly
Chart this change in the collective mood with us. Download Sightings now.