Patterns Issue 1 2018 - Designed to Connect: Meeting the Demands of Empowered Consumers
Consumers now have so many ways to encounter and interact with brands that it can be hard to command attention and forge a lasting bond. In this issue of Patterns, we offer insights into the new consumer empowerment and how to turn it to your advantage by creating meaningful connections.
- 5 Building Blocks for Winning at the Digital Shelf
- The Insatiable Demand for Content
- Rewriting the Packaging Rulebook: Strategy, Design and Delivery Under One Roof
- Digital Content Production: What's Next?
- 10 Tips for Successfully Implementing Marketing Automation
- How to Start Measuring Content Marketing ROI
- Achieving Value-Based Outcomes: The Role of Human-Centric Design Thinking in Healthcare
Don't just add to the competitive noise. Be the brand that consumers want to connect with.