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Driving Culture Change in the Age of Digital Transformation

There’s an old saying, “Meaningful change starts on the inside and works its way out.” What’s true for individuals is even more so for organizations. To enable digital-first brands, start with a digital-first culture.
 
Read this article to learn:
  • Why an effective digital transformation strategy requires redefining the company’s value proposition, not just its operations
  • The key elements of transformational success and how to create the necessary digital culture change
  • How to overcome resistance and create excitement about driving cultural change