Navigating the Way to Structural Packaging Innovation
You may have good financial and logistical reasons for redesigning your package – for example, from a rigid bottle to a flexible pouch. But you need to give consumers good reasons to embrace the new package. You also need to give manufacturers good reasons to produce it.
You’ve built a lot of brand equity into your current packaging. If you’re thinking about a structural redesign, read this new article from SGK to learn best practices for avoiding risks and fostering even greater loyalty when your new package hits the shelves.
For this and four more articles on improving brand performance from concept to consumer, read the complete Patterns report, Innovation Everywhere. Download Patterns, Issue 1, 2015.