Reimagining Value: How Standout Brands Create New Choices
Consumer values aren’t static. They’re not constrained. They’re not predictable. Consumer values evolve, intersect and recombine in ways that continually open new opportunities for agile brands. The key is to discover a confluence of values that is not being served in the current marketplace, and to fill that niche.
Here’s a look at how trendsetting brands are doing it – and the new go-to-market strategies they’re pursuing to leapfrog the competition. Read this new SGK article and get inspiration for creating your own standout brand strategy.
For this and four more articles on improving brand performance from concept to consumer, read the complete Patterns report, Innovation Everywhere. Download Patterns, Issue 1, 2015.