Retail Practice: Checkout, Vol.1, Issue 2 - The Evolving Relationship Between Brands and Shoppers
In this issue of CHECKOUT, SGK's Retail Strategy experts focus on the evolving relationship between brands and consumers/shoppers. An important part of this evolution stems from consumers’ rising expectations for brands.
Gain insights from these perspective-expanding articles:
- The Purchase Funnel is Dead; Long Live Shelf-Out
- Global Demand for Responsible Consumption
- Ritualization for Increased Brand Consumption
- Why Retailers Should Consider Portfolio Optimization