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Retail Practice: Checkout, Vol.1, Issue 2 - The Evolving Relationship Between Brands and Shoppers

In this issue of CHECKOUT, SGK's Retail Strategy experts focus on the evolving relationship between brands and consumers/shoppers. An important part of this evolution stems from consumers’ rising expectations for brands.

Gain insights from these perspective-expanding articles:

  • The Purchase Funnel is Dead; Long Live Shelf-Out
  • Global Demand for Responsible Consumption
  • Ritualization for Increased Brand Consumption
  • Why Retailers Should Consider Portfolio Optimization