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SGK Patterns Issue 1, 2014 - Participatory Marketing

This issue of SGK’s award-winning Patterns explores how consumers in a connected, globalized world are changing the conversation about what brands mean. SGK experts offer six perspectives about how to take the conversation in a productive direction.

Topics include:

  • Reaching customers across physical, virtual, social and cultural worlds
  • Making the connection between what consumers value and what brands stand for
  • Taking advantage of new food labeling regulations to refresh brand messaging and packaging
  • Moving beyond one-way messaging to engage customers interactively
  • Understanding the opportunities and limitations of mass customization
  • Watching Brazil – as it hosts the upcoming World Cup and Olympics – to see where experiential marketing is headed

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