Men's Beauty Goes Big in Asia
What do men see when they look in the mirror? Think of your brand as that mirror. It can reflect basic hygiene and grooming to meet social norms, or it can reveal expressive possibilities for a highly personal style.
Asian markets lead the world in embracing men’s beauty. And while most Western men aren’t quite ready for foundation and lipstick, they’re increasingly looking to flaunt their own individuality.
In our new issue of Patterns, we hold a mirror up to the East and visualize new opportunities for helping every man look his best. Going big with men’s beauty could be the future of your brand.
For this and four more articles from SGK’s global marketing experts, read Making Connections: Brand Insights from Around the World. Download the new Patterns report now.