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Marketing White Papers

Brand Performance in Detail

Variable Marking and Coding: Making the Best of a Necessary Good
Men's Beauty Goes Big in Asia
The Connected Package: The Next Generation in Brand Efficiency, Interaction and Appeal
The New Luxury Codes: Four Ways Venerable Brands are Reinventing their Allure
Making Connections: Brand Insights from Around the World
Brandimage's Behind the Design: Bang Bang
2014 SGK Environmental Report
Don't Just Be Consistent. Be Relevant.
Reimagining Value: How Standout Brands Create New Choices