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Marketing White Papers

Brand Performance in Detail

SGK Patterns Issue 1, 2014 - Participatory Marketing
ANTHEM Sightings Issue 1, 2014 - How Big is Going 'Small': Growth at Odds with Positioning
ANTHEM Sightings Issue 4, 2013 - The Age of Redefinition
Retail Practice: Checkout, Vol.1, Issue 2 - The Evolving Relationship Between Brands and Shoppers
SGK Patterns Issue 3, 2013 - Marketing Forward: New Insights to Drive Brand Performance
SGK Patterns Issue 2, 2013 - Strength in Numbers: Data, Demographics and Brands
Anthem Sightings Issue 3, 2013 - Untapped Potential
Brand Performance Defined
Retail Practice: Checkout, Issue 3, 2013 - Innovation