Collaboration: The Key Ingredient and Recipe for Successful Own Brands
Presented 9/18/2013 at Store Brands Collaboration Summit in Scottsdale, Arizona.
Collaboration is a synergistic relationship formed when two or more organizations work together to produce something that is greater than the sum of their individual abilities and contributions.
In this session you’ll learn:
- How private brands are using collaborative approaches for everything from portfolio development and production to packaging and activation
- How to improve your go-to-market brand activation programs through internal collaboration
- How to bolster innovation and efficiency through collaboration with external partners, such as manufacturers
- How to increase the speed to market of your relevant private brand offerings through consumer collaboration