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SGK Patterns Issue 3, 2012 - Aligning with the New Shopper

SGK's brand development and deployment experts offer 7 innovative ways to understand and practice shopper marketing today and in the future. This timely issue of SGK Patterns takes a sharp look at how shopper marketing can help align ambitious brands with today’s incredibly dynamic and empowered shoppers.

Read articles on the vital importance of creative input into shopper marketing programs and how Asia could lead the way to an obliteration of arbitrary distinctions between above-the-line and below-the-line creative. Read an eye-opening look at the new shopper funnel and a structural explanation of shopper marketing in terms of media, shopping phases and shopper engagements.

You’ll also benefit from informative guides on how to strengthen shopper data and analytics and how to optimize the executional phase of shopper programs across all media. And finally, we offer an analysis of how shopper marketing can help brick-and-mortar retail stores stay relevant and profitable in the age of smartphones.

SGK Patterns is an award-winning quarterly report on top-of-mind issues for brand marketers worldwide. Download Aligning to the New Shopper now.