Anthem and Soapbox Present "Doing Good Demands Good Design"
NEW YORK, NY, APRIL 5, 2018 — Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from brand design to brand campaign to drive brand performance, announced today that John-Paul Doyle, senior creative director, will present “Doing Good Demands Good Design” with David Simnick, ceo and co-founder, Soapbox, at the FUSE 2018 conference on April 10, 2018, 11:00 A.M. (ET), in New York City.
FUSE 2018, the event for design and brand strategists this April 9-11, 2018, NYC, will turn the spotlight on the disruptive pioneers from iconic brands and scene-stealers within startups designing for POP: PURPOSE OPPORTUNITY PROFIT
In “Doing Good Demands Good Design” Soapbox’s David Simnick and Anthem’s John-Paul Doyle will explore the creation and evolution of Soapbox.
Brands with a virtuous mission are attractive to the millennial consumer. But mission alone is often not enough at the first moment of truth – the product’s quality and benefits must come through as with any other, less virtuous competitor. In the buy one/give one model, the right combination of powerful design, excellent products and a mission worth everyone’s attention can lead to a significant lift in business success for the brand and have a domino effect of furthering the brand’s virtuous mission through this business success.
"Soapbox's mission is to empower customers to change the world through everyday, quality purchases,” said ceo and co-founder Dave Simnick. “For every Soapbox product purchased, we, together, donate a bar of soap to someone in need either in the U.S. or abroad.”
“Anthem’s new packaging redesign for Soapbox’s personal care line, featuring the buy-one-give-one business model is a powerful storytelling experience,” said senior creative director John-Paul Doyle. “Engaging consumers with this social mission while conveying the quality of the products inside and influencing the brands performance through packaging is a testament to the power of good design.”
Simnick concluded: “Access to soap can change a life, which is why we believe that soap = hope.”
Soapbox was founded in 2010 by David Simnick and Dan Doll with a simple mission: to empower people to change the world through everyday, quality purchases. Simnick made the first batch of soap in his college apartment kitchen while still at American University. Eight years later its products are in retailers across the nation and nearly three million donations have been made! https://www.soapboxsoaps.com/
Anthem is a global creative agency that actively connects brands with people by amplifying desirability—creating an insatiable thirst for brands from brand design to brand campaign. Anthem sells brands to drive brand performance. Anthem is part of the brand development group of SGK. SGK is a division of Matthews International Corporation (NASDAQ GSM: MATW). For more information visit: http://www.anthemww.com
To learn more about FUSE 2018 please visit: https://marketing.knect365.com/fuse/agenda/2#track-2-inspiration-from-the-startup-world_track-chair-welcome_11-00
VP Brand Development (Americas)
Trade Media Relations