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By redesigning Goldwell Dualsenses and StyleSign, Brandimage creates a new generation of professional hair care products for KAO group

May 09, 2017

Paris, May 9, 2017 — Brandimage, a leading global consultancy of brand equity architects and designers, announced that it had created a brand-new package design for Goldwell Dualsenses and StyleSign lines.

GOLDWELL, the German brand specialized in professional hair color, care and styling products has recently relaunched Dualsenses and StyleSign, introducing expert and synergized care and styling lines.

With high-performing formulas and new technologies Dualsenses and StyleSign are designed to work hand in hand with each other offering professional support for beautiful hair and great style. With built-in color protection in both, care and styling, new Dualsenses and StyleSign are the perfect match to any Goldwell color received at the salon.

Design imagined by Brandimage: 

A brand-new and contemporary design was developed by Brandimage to also communicate the new synergy of the care and styling lines through packaging. The lines are now complementary thanks to their minimalistic, modern forms and same color coding. The new design plays with the inversion of colors: Dominant white matte enhances the cosmetic sensory of the care line and metallic colors bring urban modernity to the styling line.

Dualsenses packaging displays a timeless elegance paired with innovative formulas of professional salon products. The brightness of white matte contrasts with colored metallic typography emphasizes the energy and modernity of the new line. 

The new design of StyleSign packaging is punctuated by minimalistic inspirations and showcases modernity and high-performance. A clear, structured layout with distinctive color coding allows easy orientation across and within the different sub-lines. 

Since 2008, Brandimage accompanies the KAO group in the development of the whole line of products by GOLDWELL and manages the expansion of the graphic and stylistic territory of the brand. 

Brandimage is a global consultancy of brand equity architects and designers. Brandimage creates brands that drive brand performance. Brandimage is an SGK Group company. SGK is part of Matthews International Corporation (NASDAQ GSM: MATW). For more information visit:

Annette Klek (+33 1 44 18 45 15) 
Jennifer Adams (+1 513 703 7085)