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SGK Health Explores the Power of Empathy-Driven Marketing in Webinar

September 19, 2017

Chicago, September 19, 2017 — SGK, a division of Matthews International Corporation, and a leading global brand development, activation and deployment provider that drives brand performance, announced today that SGK Health’s Karin E. Bauer, vice president of client services and Teresa Diehl, associate creative director, will present Why Empathy-Driven Marketing Works in a Changing Healthcare Marketplace in a webinar on September 21, 2017, 1:00 P.M. (ET).

Healthcare is an empathy-driven industry. But changes in healthcare information gathering and sharing across systems have created a disconnect between quantity and quality of care. To win with empowered healthcare customers you must provide brand-centered relevance, based on insight into customer behaviors, perceptions and preferences.

In Why Empathy-Driven Marketing Works in a Changing Healthcare Marketplace, Bauer and Diehl will address how branding and marketing consultants can help healthcare clients shift to a more value-based, consumer-centric model. Registrations for the September 21st webinar will be accepted up until the 1:00 P.M. (ET) start time at

“Pharmaceutical companies, medical device manufacturers, healthcare enterprises, and insurers are all facing a new reality: the empowered healthcare consumer,” said Karin E. Bauer, vice president of client services, at SGK Health. “Health and wellness brands need to move beyond selling products to creating brand relevance that inspires choice.”

Bauer added: “SGK Health looks forward to sharing our methodology for creating this emotional connection, which is rooted in strategy and brought to life to life through the right blend of thoughtful deduction, intuitive ideation and attention to detail.”

“In research and development, the art of discovery lies in asking the right scientific questions,” said Teresa Diehl, associate creative director, at SGK Health. “In branding and marketing, the art of winning lies in design thinking – design thinking can help brands find solutions to understand why empathy-driven marketing is the best way to connect healthcare products to customers.”

Trained in science and journalism, Karin E. Bauer developed cancer therapies before honing her research skills to focus on telling compelling stories about products and organizations that move markets. A passionate advocate for break-through technologies that transform healthcare for the better, Karin has led in-house and agency brand strategy communications on healthcare products and maintains strong ties to the research and health technology communities that are driving the future of healthcare.

Teresa Diehl has worked with some of the world’s leading consumer brands providing breakthrough thinking and elegant design solutions. Teresa believes that leveraging consumer-centric design thinking in healthcare is the key to innovation in an industry undergoing dramatic changes. Her work has attracted multiple industry awards including a Bronze Pentaward and a Gold Graphis with work featured in Taschen’s Perfect Package series.

Learn how to use effective marketing and branding tactics to create an emotional connection to build trust between healthcare products and services and customers, register for Why Empathy-Driven Marketing Works in a Changing Healthcare Marketplace at


At SGK Health our proven global brand consulting, communication and implementation expertise leverages rigorous design thinking methodology that helps you eliminate risk, maximize your investment and gain the biggest ROI possible. 


SGK is a leading global brand development, activation and deployment company that drives brand performance. By creating brands, activating and protecting brands, we help our clients achieve higher brand performance. SGK's global footprint spans more than 20 countries. SGK is part of Matthews International Corporation (NASDAQ GSM: MATW). 

Karin E. Bauer
VP, Client Services
Jennifer Adams
Trade Media Relations