SGK Facebook SGK LinkedIn SGK Google Plus

Share on:

Soapbox Sales and Mission Lift Attributed to Good Design

May 10, 2018

NEW YORK, NY, MAY 10, 2018 — Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from brand design to brand campaign to drive brand performance, announced today that John-Paul Doyle, senior creative director at Anthem Worldwide NY, and David Simnick, CEO and co-founder of Soapbox, will present “Doing Good Demands Good Design: Soap = Hope” in a webinar on May 17, 2018, 1:00 P.M. (ET).

Brands with a virtuous mission are attractive to the millennial consumer. But mission alone is often not enough at the first moment of truth – the product’s quality and benefits must come through as with any other, less virtuous competitor. In the buy one/give one model, the right combination of powerful design, excellent products and a mission worth everyone’s attention can lead to a significant lift in business success for the brand and have a domino effect of furthering the brand’s virtuous mission through this business success.

"Soapbox's mission is to empower customers to change the world through everyday, quality purchases,” said CEO and co-founder Dave Simnick. “For every Soapbox product purchased, we, together, donate a bar of soap to someone in need either in the U.S. or abroad.”

In “Doing Good Demands Good Design: Soap = Hope” David Simnick and John-Paul Doyle will share how effective design can help your brand achieve its mission. Registrations for the May 17th webinar will be accepted until the 1:00 P.M. (ET) start time at

In this webinar, you’ll learn:

  • How to ensure that a product’s benefits are clear to consumers
  • How Anthem’s packaging redesign benefited the Soapbox brands
  • How to combine a social mission with effective design

“Anthem’s new packaging redesign for Soapbox’s personal care line elevates the brand and connects consumers to the social mission in a powerful storytelling experience,” said senior creative director, John-Paul Doyle. “Engaging consumers with this social mission while conveying the quality of the products inside and influencing the brands performance through packaging is a testament to the power of good design.” Simnick concluded: “Soapbox’s mission and the desirability of our quality products have become inextricably linked in the minds of the consumer. Access to soap can change a life, which is why we believe that soap = hope.”

Learn how effective design can help advance your brand’s social mission, register today for “Doing Good Demands Good Design: Soap = Hope”

Soapbox was founded in 2010 by David Simnick and Dan Doll with a simple mission: to empower people to change the world through everyday, quality purchases. Simnick made the first batch of soap in his college apartment kitchen while still at American University. Eight years later its products are in retailers across the nation and nearly three million donations have been made!

Anthem is a global creative agency that actively connects brands with people by amplifying desirability—creating an insatiable thirst for brands from brand design to brand campaign. Anthem sells brands to drive brand performance. Anthem is part of the brand development group of SGK. For more information visit: SGK is a division of Matthews International Corporation.



Janice Jaworski
VP Brand Development (Americas)

Jennifer Adams
Trade Media Relations